ETHICAL DILEMAS INTERNATONALIZING FIRMS HAVE FACED Research Proposal

ETHICAL DILEMAS INTERNATONALIZING FIRMS HAVE FACED - Research Proposal Example Each party comes with marketing transactions according to their cultural backgrounds of how the businesses should exist as well as how business should be implemented (Mozur 2015). Each aspect of marketing has ethical implications. Ethical implications in marketing study include incursion of privacy along with stereotyping (Brislin & Yoshida, 1994). Stereotyping happens because of analysis of real population in order to make applications as well as placing individuals into groups (Merriam, 2001). However, if it is conducted irresponsibly it might lead to ethical objectionable results. In this perspective, selective market is mostly used to depress demand from unwanted market sectors. A number of unethical market barring includes past business stances to the gay, cultural minority as well as plus size markets (Knowles, Holton, & Swanson, 2012). Insufficient skills in marketing ploys is another ethical issue that is connected to vulnerable audiences in developing